Sarah Bullen is the General Manager of Goodwood Revival, an iconic and immersive celebration of historic racing and vintage style that transforms Goodwood into a living stage for over 150,000 guests each year.

With 18 years of experience in the event industry, Sarah brings a unique blend of operational expertise and creative vision. Her background in operational delivery at both Motorsport and Horseracing has given her a deep understanding of large-scale productions, but her passion lies in creating world class customer experiences where every detail has been meticulously thought through.

Sarah’s work reflects a commitment to the art of live storytelling. At Revival, she leads a team that curates not just an event, but an evocative world blending heritage with imaginative design, period performance with ‘only at Goodwood moments’ to capture the imagination of the visitors. Under her leadership, Revival has evolved into a globally celebrated spectacle, renowned for its ability to transport audiences into another time and place.