Sandy leads the Global Sports division at Creative Technology, the world-leading live event technology provider delivering cutting-edge AV solutions across sport, music, corporate, entertainment, film and TV.

A serial builder of businesses, Sandy has held senior roles at Morgan Stanley, founded and scaled his own retail chain, and developed sports marketing ventures before moving fully into the sports sector. He played a key role in building mass participation company Human Race prior to its sale to the Tour de France group (ASO), and later served as CEO of iSportConnect before joining Creative Technology