Ross Antrobus
Ross is the SVP Insight at LIV Golf. LIV Golfs’ purpose is to holistically improve the health of professional golf on a global scale to help unlock the sports’ untapped potential. At LIV Golf he is charged with delivering a research programme from scratch across multiple markets covering sponsorship valuation, event engagement / feedback, media monitoring and brand tracking.
Prior to his move to golf, he led the award-winning Behavioural Insights & Business Analytics team at The English Football Association (The FA) for 9 seasons.
A career spanning 25 years of brand and consumer research experience including senior positions at research-based consultancies specialising in communication, brand, engagement, and customer research. He also has experience client side as a researcher and marketing manager at Müller, and seconded posts with Unilever, Coca-Cola and Vodafone.
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