Louise started her career as an actor and performing arts teacher with a passion for engaging young people in the Arts. She managed the region’s largest youth arts organisation, Creative Connexions Humber, before becoming Arts Development officer at Hull City Council.

At Hull City Council Louise became involved in the UK City of Culture 2017 bid, her experience of engaging hard to reach communities leading to the role of Producer on the Back to Ours Festival and year-long Land of Green Ginger project. Throughout the delivery year Louise focused her work in communities, programming circus in school sports halls and atriums, famous indie bands in shopping centres and Secret Gigs into working men’s clubs.

As CEO and Artistic Director of Back to Ours her vision coupled with her distinct invitation and ingredients have sparked a real connection with residents in Hull. Having developed a strong brand with a voice that’s warm and welcoming, Louise transitioned Back to Ours from being a project to an independent charity and an Arts Council England National Portfolio Organisation, that continues to delight new and existing audiences.