Lara Dietrich is an events and hospitality professional with experience across the entertainment, tourism, and wine industries. She holds a BA in Communications: Entertainment and Tourism with a minor in Spanish from California State University, Fullerton (USA) and an MA in International Events Management from the University of Greenwich (UK).

Her career began at The Walt Disney Company, where she spent five years in the merchandise department at Disneyland Resort, gaining expertise in guest experience and operations. She then transitioned to Miraflores Winery, where she was promoted to Tasting Room Manager after just one year.

Alongside this, Lara worked at festivals across California, including Coachella, fuelling her passion for live events. This led her to London, where she pursued further education and career opportunities. Now based in the UK, she is eager to contribute her skills to London’s thriving events industry.