Kate joined the International Festival in March 2022 to lead a new Audiences department bringing together Brand & Campaigns, Communications & Digital, Ticketing & Audience Experience and Learning & Engagement teams. Previously, Kate was Director of Brand, Audience & Digital for Scottish Ballet, where she led the brand campaign for the company’s 50th anniversary in 2019, and executive produced their first feature-length films. Prior roles included Senior Digital Marketing Manager for the British Museum and Marketing Manager for Shrek the Musical in London’s West End.