Kate Beavan
Kate has been working in motorsport for 30 years. Originally a lawyer, Kate began in motorsport working for Tom Walkinshaw at the TWR Group, owner of the Arrows Formula 1 Team.
In 2003, Kate was recruited by Bernie Ecclestone at Formula One Management where she worked 18 years in various commercial and legal capacities around, brand protection, brand licencing, partnerships, hospitality and CSR including the creation of the F1 in Schools programme – now the world’s biggest school aged STEM challenge.
When Formula 1 was acquired by Liberty Media in 2017 Kate was appointed Global Director of Hospitality and Experiences where she re-invented high end hospitality in Formula 1 including new initiatives such as Hot Laps, Truck Tours, Photo Safaris and Expert Hosts as well as creating the hugely successful ‘F1 Experiences’ programme.
Kate left Formula 1 in 2021 and set up New Quebec Advisory where she works with sponsors, suppliers and investors who have the imagination and ambition to want the very best out of their stake in sport.
Kate is proud to be the Main Board Advisor to More Than Equal; a game changing not for profit organisation founded by David Coulthard and Karel Komarek and whose purpose is to find and develop the first female Formula 1 World Champion.
Having completed the largest piece of research ever undertaken into women in motorsport, More Than Equal is now building a new and groundbreaking data led talent identification programme and has built the sports first female dedicated driver training programme.
Kate is a regular judge at the prestigious annual Autosport Awards and The Race Media Awards and regularly appears in mainstream and motorsport media.
Social Media
LinkedIn: www.linkedin.com/in/kate-beavan
Instagram:@katebeavan Kate Beavan (@katebeavan) • Instagram photos and videos
Some podcasts, articles and appearances:
Sport Industry Group:
https://www.sportindustry.biz/news-categories/features/kate-beavan-womens-sport-socials-speaker/
BBC Radio 6 – Cerys Matthews show - Cerys Matthews - Women's Summer of Sport special - BBC Sounds Kate is at 1hr - 1.30hrs into the show
Racing Lives with Aurelie Donzelot 19/1/23 - Kate Beavan - Racing Lives with Aurélie Donzelot | Acast
BBC – The Sports Desk 20/1/23 - The Sports Desk - Stalled on the grid - why are there no female F1 drivers?
The MotorMouth Podcast 11/8/22 - Ep 127 with Kate Beavan (More Than Equal) - The MotorMouth Podcast | Acast
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25-Feb-2026The Main StageBuilding on success: The next steps for women's sport
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26-Feb-2026The Futures StageLevelling the Field: Rethinking Sponsorship & Investment in Women’s Sport


