Jules co-founded Camp Wildfire in 2015 with business partner Lee Denny. The brand has since grown into Wildkind, which now operates both Camp Wildfire and Camp Kindling.

Camp Wildfire is a summer camp for adults, while Camp Kindling is a family-focused summer camp, both based in Sevenoaks.

With a background in graphic design and art direction, Jules is the Creative Director at Wildkind. She currently leads the creative direction across the brand, overseeing both on-site and digital.