As CEO, LIVE, Jon leads an organisation representing the UK’s £6.7bn live music sector with his board comprising representatives from festivals and venues, artists and managers, agents, promoters, orchestras, production and beyond.
LIVE presents a single voice to Government and the media for this creative and economically significant sector. The team works across Whitehall on issues such as sustainability, touring, safety and promoting Britain as a great place to visit, study and invest.

In April 2025, Jon was appointed Chair, Liverpool City Region Music Board and also sits on the executive board for Music Futures, the £6.75 million AHRC Creative Industries Cluster to deliver a range of research, development and intellectual property initiatives and skills and training programmes that will drive music sector growth and employment.

Prior to LIVE, Jon worked around the UK hospitality industry in policy, licensing and research roles. As Chief Executive of CGA, Jon oversaw the company’s development as an international insight and consultancy business that covers the full spectrum of the out of home industry. A keen student of licensing since his days as Chief Executive of BEDA, the then trade association for UK clubs and bars, Jon has served as Chairman of the Institute of Licensing and the National Licensing Forum. As Patron of the Institute of Licensing he remains committed to fostering mutual understanding and achieving recognised standards of professional development and competency in the field of licensing and related practice.

Jon is a lover of live music in all its forms, from intimate gigs to classical concerts, musical theatre to festivals.