With close to two decades in live entertainment, Joe Elkins has built his career at the intersection of brand, culture and audience experience. Starting in marketing, he helped launch Camp Bestival and establish it as the UK’s leading family festival, developing a brand that extended far beyond the line-up.

He went on to shape experience-led festivals such as The Long Road, embedding lifestyle, storytelling and community into the heart of the event proposition. Alongside festival leadership, Joe has directed creative strategy for global brands entering the live arena, creating immersive spaces for partners including Visit California and House of Vans.

Now Event Director of the Brockwell Live series in South London, he oversees a collective of festivals that transform Brockwell Park into a dynamic, multi-purpose cultural venue serving diverse audiences while balancing community and commercial priorities.