Principal Lecturer and Recruitment Lead for Events Management at Sheffield Business School, with over 20 years prior industry experience in adventure activities, charity events, conference breakout events and consultancy in public, private and non-profit sectors. Jane has been delivering events management education at Sheffield Hallam University since 2004, specialising in event design, live event experiences and risk management as well as continuing industry work with events and festivals throughout the year. Jane is an executive committee member of the Association for Events Management Education.