With over 15 years of experience in the industry, I've honed my skills in producing tentpole events, developing marketing campaigns, leading global teams, and delivering award-winning work. Starting as a runner on the X Factor, I quickly discovered a passion for live events. This led me to work for two exceptional agencies, where I produced experiences for global brands like Meta, Virgin Media, and Google. During that time, I was lucky enough to travel the world, from muddy music festivals in the UK to the sunny shores of Rio de Janeiro for the 2016 Olympics.

Trading agency life for the client-side, I found my new home at YouTube. Here, I spend my days crafting programmes and initiatives that support and empower our amazing Creators across EMEA. It's been a wild ride, and I'm incredibly grateful for every weird and wonderful project that has shaped my journey.