George is Managing Director at Ticket Tailor, where he leads the commercial side of the business. He is passionate about scaling a ticketing platform that genuinely puts event creators first, while having a positive impact on the world around it.

Since joining in 2019, George has helped establish Ticket Tailor as a leading independent ticketing platform - in 2025 seeing the platform support over 34,000 event organisers across 100+ countries and issuing more than 27 million tickets.

Through his work at Ticket Tailor, George has explored how businesses can be a force for good beyond profit alone. He is a passionate advocate for Ticket Tailor’s B Corp certification and its wider impact initiatives.