Ellie White is a freelance Festival Marketing Lead, currently heading up marketing for Love Trails Festival, while also working across a range of arts and cultural events with Manakin Marketing agency. Previously, she spent five years as Head of Marketing at We Out Here Festival. Ellie is particularly interested in using audience insight to shape event strategy - engaging directly with audiences, translating data into insights, and applying those learnings to improve marketing, enhance event experiences, and strengthen communities.