Alistair Turner is Managing Director of EI8HT PR & Marketing, a specialist research, marketing and creative agency servicing the events industry. Alistair has over 20 years’ experience in the PR and events industries, working closely with the key trade associations as well as the international government.

Alistair is also the author and presenter of the ibtm Global Trends Report, the most comprehensive trends report in the global MICE industry, and has presented its findings and predictions in three continents. His insight into the Virtual Experience Economy, has changed the way the industry is looking at the next decade, and its understanding of technology, ethics, security and sustainability trends.

He also supports the industry trade shows, providing representation support for the UK’s largest shows. He is a regular speaker on events at a number of universities including The University of Hertfordshire, MMU (Manchester), Westminster, Greenwich, Sheffield, Birmingham University College, Coventry, and St Margrats (Edinburgh). He is also a regular contributor to The Events Academy educational programmes.

Finally, Alistair is a passionate and highly active advocate for the events industry as a modern form of marketing and business communication. He was recently a founder of a wellness campaign within the industry to challenge mental stress and health practices amongst event professionals.