You.Smart.Thing

‘You. Smart. Thing.’ is the leading travel demand management platform for destinations,
venues, and events. It enables organisations to offer visitors a personalised low-carbon travel
plan, enhancing experience and engagement whilst reducing the disproportionate carbon
footprint created by travel.

The platform comprises an easily embedded web-based travel assistant interface for visitors,
an intuitive configuration dashboard, and a comprehensive data analytics and insights suite.
The service utilises state-of-the-art web-based technology making it easy for destinations to
implement. There’s nothing for visitors to download or install, it’s intuitive, mobile optimised,
and integrated with client systems such as websites, mobile apps, ticket booking systems,
and marketing communications.

The service provides visitors with additional confidence and assurance in respect of attending
destinations, venues, and events by enabling organisations of all shapes and sizes to offer
them a low-carbon travel plan.
‘You. Smart. Thing.’ reduces travel emissions, which typically make up most of a destination
or event’s carbon footprint, by integrating venue, local authority, national highways, and
transport operator datasets to generate recommended low-carbon routes. Curated ‘last-mile’
routes are also configured to improve destinationaccessibility and wayfinding, whilst
automated travel plan updates mitigate the risk of delays or disruptions and can even
recommend discounted travel and accommodation.

The platform is currently used by multiple regional authorities, destination management
organisations, venues, and major events, both in the UK and internationally, to help address
their environmental, social, and governance (ESG) challenges, and to tackle decarbonisation.