Extending festival exposure throughout the entire year offers numerous benefits for organizers and attendees alike. By maintaining a year-round presence, festivals can keep their audience engaged and excited about upcoming events, fostering a sense of community and anticipation. This continuous engagement helps to build brand loyalty and keeps the festival top-of-mind for attendees, increasing the likelihood of ticket sales and participation in future editions. Additionally, extending exposure allows festivals to leverage their content and experiences beyond the event itself, reaching a wider audience and generating additional revenue streams through merchandise sales, sponsorships, and digital content distribution. Overall, extending festival exposure year-round creates a lasting impact and maximizes the festival's potential for success.