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Exhibitor Images

02 Aug 2023

Twilight Trees | Nissan event Covent Garden

Twilight Trees Stand: D35E
  • Twilight Trees | Nissan event Covent Garden
  • Twilight Trees | Nissan event Covent Garden
  • Twilight Trees | Nissan event Covent Garden
Twilight Trees | Nissan event Covent Garden Twilight Trees | Nissan event Covent Garden Twilight Trees | Nissan event Covent Garden

lanning and executing the installation of 30 cherry blossom trees in one of London’s most iconic landmark destinations involved months of planning, logistics and people power. The team at Fusion spearheaded the project and the energy between the two teams was electric. The install itself was a multi-faceted operation which demanded precision and perfection and the entire team came together to pull off Twilight Trees’ biggest installation of the year so far.

30 pink blossom trees in forest formation is as breathtaking as it sounds. The tonal kaleidoscope of the pink and the blush was juxtaposed against the trademark cobbles of the Covent Garden piazza, Nissan’s red branding and even the smooth curves of the bespoke cylindrical tables sat around the bottom of the trees. The Nissan Formula E GEN3 race car further punctuated the scene perfectly.

Spectators were visibly ignited by the presence of the pink in the piazza. Many admirers applied their senses to distinguish real from faux and it was with a wry smile that we watched as people tested them with both touch and smell to identify their artificial reality.  At night the installation was bathed in a vibrant pink light that brought new energy to the space as Japanese Kabuki performers turned the trees into their stage. 

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