The New Rules of Marketing: How Festivals Win Fans

Leading with headline insights from the AIF Ticketing Report and building on the 2025 member’s debrief session, this panel explores how festivals are selling tickets away from meta. It examines how different generations are discovering festivals, the tactics promoters use during the “hard yards” beyond line-up announcements, how super-fans are built, and the power of creative marketing and campaigns in the modern events landscape.