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Event Production Show 2026 Conference Programme

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The Fundraising Journey of a Female-Founded Events Business

26 Feb 2026
The Futures Stage
The Futures Stage

Only 2% of venture capital funding in the UK goes to female-founded businesses, yet the team behind Peequal - the UK’s first touch-free women’s urinal - defied the odds to raise £1 million for their pioneering events solution.

In this candid founder’s story, discover what it really takes to fundraise as women in a male-dominated arena, from handling countless rejections and challenging ingrained bias, to finding the right investors and building the confidence to pitch an unconventional idea.

This session shines a light on the resilience, determination and creativity required to turn vision into investment, offering both inspiration and a rare behind-the-scenes look at the fundraising journey of a female-founded events business breaking barriers.

Speakers
Amber Probyn, Director & Co-founder - Peequal
Cat Kevern, Managing Director - Electric Cat & NOWIE - NOWIE, Electric Cat
Gracie Broom - Reporti
Hazel McShane, Director and Co-Founder - Peequal

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