Boomtown x Weezevent: Turning Event Data into Real Impact

Every scan, entry and payment tells a story. Explore how data from ticketing, access control and cashless payments can be captured and turned into actionable insight across the full event lifecycle. Weezevent and Boomtown share practical examples of how data supports better planning, smoother operations and stronger post-event evaluation, while also diving into Boomtown Unboxed to show how data can be used for both storytelling and gamification, creating deeper engagement beyond the festival itself. Featuring insights from Lou Moore, Head of Access. Off-site & Ticketing at Boomtown Festival.