The rise of white-label ticketing: why events are taking back control of their online sales

Historically, event organisers were encouraged to trade control of their event's ticketing in exchange for the promise of audience reach, by selling tickets through marketing-led ticketing platforms. The logic seemed to make sense, but today that trade-off is being increasingly questioned, as more events and promoters prioritise ownership of their brand, ticketing fees and customer data, often seeing game-changing results.

In this talk, George Follett from Ticket Tailor unpacks why white-label ticketing is on the rise and what organisers gain by taking full control of their ticketing.