Shaping the Future: The Middle East’s Event Industry as a Catalyst for Growth and Sustainability

The Middle East’s event industry is booming, driven by post-pandemic recovery, national development strategies, and a growing focus on sustainability. In this session, Benoit Honnart, CEO of leading Middle Eastern event production house ELECTRA, explores the post-COVID event surge, the role of national visions like Saudi Vision 2030, and how the Middle East Event Show and Saudi Event Show are fostering regional collaboration. It will also highlight sustainability trends shaping the industry and the region’s emergence as a global events hub. Join us to discover how the Middle East is setting new benchmarks for innovation and economic impact in events while leading the way in environmental responsibility across the region.