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Paul Reed

Paul Reed

CEO, Association of Independent Festivals

As Chief Executive of AIF, Paul is responsible for leading the UK's leading festival representative body. AIF's 65-member festivals have a combined capacity of over 785,000, contributing more than '200m to the UK economy annually. Paul manages day-to-day operations alongside implementing strategic development and growth, also overseeing partnerships, events, communications, media appearances and membership development. In 2020, AIF have been supporting and representing members throughout the COVID-19 pandemic, including lobbying for festival inclusion in the cultural recovery fund, lobbying for festival inclusion in the temporary VAT cut to 5% and leading on festival guidance and planning considerations that were published on the Purple Guide website in October. With over 15 years of experience in the field, Paul has an extensive background in the live music industry having started as an independent gig promoter alongside working at festivals such as Secret Garden Party. Paul was previously Head of Operations at classical music centre The Conservatoire and Operations Manager at The Event Umbrella, managing the office and events team for a specialist event company contracted to produce all festivals and events across the London Borough of Ealing, the third largest Borough in London.