Michael Hirst OBE
Michael Hirst is Chairman of the UK Government’s Events Industry Board and an Executive Committee member of the Business Visits & Events Partnership (BVEP), representing Britain’s business and outdoorl Events’ Industry. He serves on the Tourism Industry Council and is a director of The Tourism Alliance, the body that brings together all the major tourism organisations in the United Kingdom.
Michael Hirst was appointed an OBE in the 2004 for his services to tourism in Britain. In 2021 he was awarded a fellowhsip of EVCOM, the visual communications association. Previously he held the Joint Meetings Industry Council Unity Award, recognising individuals who have made a significant contribution to the advancement of the international Meetings Industry and the IHIF Lifetime Achievement Award for his distinguished career in hospitality, leisure and tourism.
He is a former board member of the Ladbroke Group Plc and was Chief Executive of its hotel division and CEO of Hilton International. He was voted “Corporate Hotelier of the World” by the readers of HOTELS Magazine.