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Helen Boakes

Helen Boakes

National Communications and Experiential Manager, MINI UK

Helen heads up the National Communications and Events team at MINI UK, and has worked in the automotive industry for the last 16 years for various car brands across marketing, PR and product roles. Despite looking after the full breadth of marketing channels, she is a self-confessed experiential fan, and loves the joy they can bring to people. With a background in Graphic Design, she’s one of those annoying clients who enjoys the creative process as much as the end product, but thrives on working in partnership with agencies to create really impactful, memorable and (most importantly), fun experiences.