Events, more than ever are an integral part of our cultural and financial economy, resuscitating small businesses and improving the future for UK Plc, The Event Production Show serves as a prime example of why the events industry is more important than ever. A new report by Access All Areas, The Night Time Industries association (NTIA) and We Are the Fair has been published which details why the events revolution is breathing new life into regional economies.

However, even though the festival industry alone in the UK netted £5bn for UK Plc in the last year, negative media coverage about the industry still taints public perception and acceptance.

The Political Economy of Informal Events 2030 debunks the common myths circulating around event related crime and highlights the emerging areas of growth on a micro and macro level. The paper seeks to demonstrate the increased value and importance events have by utilising new data and statistics and contrasting them to the disparate reports that effect the industry. The paper essentially serves as a strong case for promoting the medium of events to local authorities and planners.

The findings of this report will be discussed candidly and at length on the Main Stage at the Event Production Show on 26 February at 10am and you can also retrieve a free digital copy of the report at the Access All Areas stand at the event. The report’s publisher and commissioner Mash Media will be represented on the panel by Julian Agostini (MD, Mash Media), who will be joined by Alan D Miller, (chairman, The Night Time Industries Association), Nick Morgan (CEO, We Are The Fair) and Kaya Comer-Schwartz from Islington Council.

Agostini said: “When events happen, participants come looking for other services, and are prepared to pay for them. This ground-breaking report shows the radical effects of our industry – but perhaps more importantly it shines a light on how we can help other sectors grow with us.”

The White Paper combines aspects of economics, politics, sociology and technology to convey its case and It estimates the future demand for events and the challenges – particularly around licensing – that are likely to emerge for informal events over the decade to come.

The Political Economy of Informal Events, 2030 was commissioned and published by Mash Media. Foreword by: Julian Agostini, (MD, Mash Media), Alan D Miller, (chairman, The Night Time Industries Association) Nick Morgan (CEO, We Are The Fair). It was written and edited by James Woudhuysen, visiting professor, forecasting & innovation, London South Bank University.

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