Event Production Show 2022

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The Future of Events - What do audiences want?

09 Mar 2022
Main Stage
Creativity

THE FUTURE OF EVENTS – WHAT DO AUDIENCES WANT?

• “The arts and music industries are a dousing rod for the public psyche – divining where the gaps are and where the water might run” – the last two years especially has seen a cross fertilization of genres, audiences move to digital, immersive events, to events in heritage spaces, forests and online. Creatively and commercially what does this mean for promoters?
• Inclusion, diversity and accessibility – reflecting the nation – getting it wrong is reported widely but how do we get it right?
• Creative bravery – what does it mean to you/your artists and the audiences and why is it important? (Surpassing expectations – know what they want/giving them what they didn’t know they wanted)
• Events and a changing society – what role do live events have in an ever changing technological and digital world? Are audiences expectations for music and across the arts changing?

Speakers
Alexandra Ampofo, Diversity ERG Leader - Live Nation UK
Goc O'Callaghan, CO-Founder and Director - ArcTanGent Festival
Louis Hartshorn, CEO - Hartshorn - Hook Enterprises
Pip Rush Jansen, Creative Director - Arcadia Spectacular
Tania Harrison, Creative Director - TBH Productions