Maximising Engagement & Revenues by Minimising the Environmental Impact of Visitor Travel
Over 75% of an average major events’ carbon footprint comes from audience travel, which also often causes excessive crowding and delays on local transport. Chris Thompson of online travel assistant platform ‘You. Smart. Thing.’ talks to Host City Lead for Rugby League Word Cup and City Integration & Spectator Experience consultant for Birmingham 2022 Commonwealth Games, Paul Smith, and In The Round’s Jon Foley, about the commercial opportunity around curating and enhancing visitors’ travel experiences and why improved accessibility and low-carbon travel for spectators, athletes and games officials has become business-critical for host cites, venues, rights holders and organisers.