Event Production Show 2022


Activating Brands at Major Events

08 Mar 2022
Major Events

How important are events to businesses and brands? Here we hear the voice of one of the leading global companies working with brands for thier events, as well as one of the brands they work with. We look to understand the value that these businesses get from events, and how they are negotiating a new world of event and experience marketing.

Ben Crawford, Director of Production & Digital - Wasserman
Chris Norman, CEO - The Event Technology Group
Gabbie Fusher, Senior Producer - Wasserman
Helen Boakes, National Communications and Experiential Manager - MINI UK